TerraMeat Product Launch 2024
Scope
Create a creative launch and bran plan for a new faux-meat product line adjacent to the Elmhurst brand under a compressed timeline.
Skills
Art direction
Creative direction
Web design
Social launch planning
Brand design
Packaging design
Role
I was given a logo for this product as a jumping off point that a previous designer had created for the product. Using that logo, I created a set of brand guidelines, created a vision for the product photography and art directed the photoshoot, designed the launch website, and worked on the initial concepting for the product packaging. I also worked with the marketing team to create a social launch plan and created the graphics needed for that.
