Elmhurst 1925
Skills
Large & small scale print and file production
Art Direction (product launches and photos)
Content planning
Motion graphics
Meta ad designs
Web design
Brand design
Role
My role at Elmhurst 1925 included leading creative direction of the brand, updating brand guidelines and web presence, sourcing photographers and directing product photoshoots, and executing both print and digital assets for trade shows, packaging, social media ads and more.
Cashew Creamer New Product Social Launch
For the launch of this new project, I pitched the concept of a dreamy aesthetic to match the ultra-creamy quality of the product. I art directed the product photos (photos by Sean Misa at MisaHungry Media), and created animations for social.
Website Redesign
Alongside the updated brand guidelines I worked on at Elmhurst, we also worked to update the website, including all new product page headers, new graphics and layout. I created graphic elements, layouts in Figma, and art directed the updated header photos.
Fancy Like OatNog Ad
Elmhurst partnered with Walker Hayes on his new Fancy Like Christmas song, I filmed and edited this video ad as a piece of marketing support for the partnership.
Social Ad Animations
During my time at Elmhurst I created a wide array of social ad animations, typically between 5-10 different animations per month.
Product Portfolio Shoot
I led the art direction of this product shoot with the intention of capturing updated images of the bulk of the Elmhurst product portfolio. I wanted to create content that felt elevated, elegant, but still on trend to really align with our customer base. I was responsible for creating a shot list, purchasing props, selecting and booking the shoot location, and directing the shoot itself.
Oat Nog Seasonal Shoot
I led the art direction of this product shoot in order to expand the asset library for Elmhurst's seasonal Oat Nog. I wanted to create something that felt fun, bold, yet still elevated and modern. I sourced a variety of wrapping papers to use as props as well as backdrops for the photos. Oh, and I was the hand model.