Project Overview:
This year Elmhurst launched a brand new line of Cashew Creamers. We wanted to create a unique direction and narrative for this line so it could stand out alongside the existing line of Oat Creamers.
Scope:
Launching a new product involves a lot of moving parts, such as newsletter headers, product photos, webpages, and more. I needed to create an overarching concept that would support all these elements.
My Role:
For this launch I created the general direction for the launch of "Creamy, Dreamy, On Cloud 9" to emphasize the unique ultra-creamy texture of the product. I lead the direction for the product photos alongside our photographer and created any graphics needed to support the launch.
Product Photos:
We worked with photographer Sean Misa (https://misahungry.com/) for this project. I came to him with a visual direction of utilizing clouds and soft pastels to help show the creaminess of the products. He was able to take the shot list I created and the inspiration I brought him and bring it into a great set of product photos.
![](https://cdn.myportfolio.com/1c60d928-37e3-4894-9348-5d5d1537c3f9/f2efba0d-b78d-4121-911d-b00ca4a93d6b_rw_1920.png?h=c12e00339ab3f397028d693dec3ec939)
![](https://cdn.myportfolio.com/1c60d928-37e3-4894-9348-5d5d1537c3f9/7abe44b9-2960-42be-b580-c293f5f6baee_rw_1920.png?h=7d6ede4d8da0458427170c8ae5f25b42)
![](https://cdn.myportfolio.com/1c60d928-37e3-4894-9348-5d5d1537c3f9/26604df4-6d98-47e4-96cd-4df48e9e559f_rw_1920.png?h=34513bcaa316c9bf09ddb497d616602f)
![](https://cdn.myportfolio.com/1c60d928-37e3-4894-9348-5d5d1537c3f9/d1549d8a-d1e3-4dd8-8f1d-3f8eb0ea9238_rw_3840.png?h=c46ea886c9d04800fe7240c73a5263e2)
![](https://cdn.myportfolio.com/1c60d928-37e3-4894-9348-5d5d1537c3f9/3f464ed0-616a-48db-9bbb-ae0322bf09a3_rw_3840.png?h=0ec70b7c6959861ddc81b1aa2448a533)
Launch Assets:
Social Ad (left), Web Popup (top right), Newletter Header (bottom right)
![](https://cdn.myportfolio.com/1c60d928-37e3-4894-9348-5d5d1537c3f9/b0de0c89-5e06-4cd2-91b7-df6d7e85229a_rw_1200.png?h=25b79ddcfa7df84b908310e6b964b4b7)
![](https://cdn.myportfolio.com/1c60d928-37e3-4894-9348-5d5d1537c3f9/1436ad37-5393-477f-ba74-0df06cc7bb0e_rw_1200.png?h=bcaa0c04938165919ba0dd52e81acffa)