Project Overview:
This year Elmhurst launched a brand new line of Cashew Creamers. We wanted to create a unique direction and narrative for this line so it could stand out alongside the existing line of Oat Creamers.
Scope:
Launching a new product involves a lot of moving parts, such as newsletter headers, product photos, webpages, and more. I needed to create an overarching concept that would support all these elements.
My Role:
For this launch I created the general direction for the launch of "Creamy, Dreamy, On Cloud 9" to emphasize the unique ultra-creamy texture of the product. I lead the direction for the product photos alongside our photographer and created any graphics needed to support the launch.
Product Photos:
We worked with photographer Sean Misa (https://misahungry.com/) for this project. I came to him with a visual direction of utilizing clouds and soft pastels to help show the creaminess of the products. He was able to take the shot list I created and the inspiration I brought him and bring it into a great set of product photos.
Launch Assets:
Social Ad (left), Web Popup (top right), Newletter Header (bottom right)
