Video from 3D Exhibits- A Sparks Company
Project Overview:
Natural Products Expo West is one of the biggest events for Tattooed Chef as a CPG brand in the plant based space. Starting at the beginning of 2022 our team was tasked with creating not only a booth, but an experience, for Expo West. Working in tandem with 3D Exhibits we designed, styled and created a two-story interactive experience for retail buyers, investors and consumers alike.
Scope:
Our in-house team created all the graphic elements, experience design aspects, and merchandise. This includes;
-Graphics for fabric panels ("walls") on the booth
-3 display cases for the lobby
-Gallery wall to show the history of the brand
-Pins, masks, temporary tattoos and keychains
-Helped source and chose furniture and accessories within the booth space
My Role:
-Created 3D renders of display cases and designed layouts for them
-Designed enamel pins and custom temporary tattoos with envelope packaging
-Provided feedback, ideation and design input for fabric panels
-Created "Give A Crop" animation to display on vintage TV
-Did research and sourcing on furniture for various spaces within the booth
Inspiration:
We knew when planning this booth and experience we wanted to do something different than what a lot of people did at trade shows. Our inspiration drew heavily from Mid Century Modern styles (my personal favorite when it comes to interiors!), and wanting to add in edgy, fun and interactive elements.
New Product Showcase
Process:
One of the big elements I worked on in this project was the New Product Showcase (as well as a couple other smaller showcases). These lived in the lobby of the convention center and we had to get really creative to stand out amongst a wall of products. We started with a few different aesthetic ideas that I mocked up in 3D, and then narrowed it down to an design inspired by the entryway of a home (far right), this would tie well into our booth itself.
Final Design:
The final concept was the one we landed on, we wanted to create a space that felt like you were peeking into someone's entryway, with a gallery wall of branded photos and slogans (and a callout to our booth number), lots of packaging, and some home elements like a custom skateboard, some brand-themed shoes, and a record player with our logo. We wanted these elements to feel cool while still tying into our brand pillars, like food, music, and art.
MERCH
