Project Overview:
Partnering with Interscope Records, Tattooed Chef was invited to their Coachella party in 2022. Our activation was a small shipping container that people could explore with a Give A Crop wall that raised money for charity, a tattoo artist doing custom sketches, and a food truck.
Scope:
-Layout and interior design of the shipping container space
-The small printed signage to support activations
-Custom napkins for sampling
My Role:
I helped lead the design of the interior space, with lots of input from the tattooed chef creative team, and worked on a 3D mockup of the space to aide the creative process. I also created the small signage for the event.
Inspiration:
One main inspiration for the shipping container space was Dr. Woo's popup tattoo shop at Freehand Hotel. We also pulled elements and inspiration from our Expo West booth weeks earlier and other mid-century styles.
SHIPPING CONTAINER INTERIOR
Process:
The biggest part of the process for this was the interior design and layout of the shipping container. There are a lot of challenges that come with working in a small space and making sure that each activation was able to be utilized by visitors without creating traffic jams or dead zones.
Final Design:
After quite a few iterations and lots of tweaking, we landed on a design that we felt best represented the experience we were trying to provide while maintaining space for our artist to sit, and for people to come in and out to interact with our Give A Crop wall.
SIGNAGE
